Luxottica confirms 2016 ray ban replica sales goal after soft first quarter

The Luxottica name is reflected in a pair of sunglasses in this photo illustration taken in Rome February 4, 2016. REUTERS/Alessandro Bianchi
The Luxottica name is reflected in a pair of replica sunglasses in this photo illustration taken in Rome February 4, 2016.

Ray Ban replica maker Luxottica confirmed its revenue goal for 2016 after sales growth eased at the start of the year, hit by a drop in tourist numbers and weaker emerging markets currencies.

The Italian company reported on Friday net sales of 2.3 billion euros ($2.6 billion) for the three months through March, up 0.6 percent in adjusted terms from a year earlier and in line with analysts’ average forecast in a Reuters poll.

The adjusted growth rate, which excludes the impact of an accounting change at its EyeMed unit, was 9 percent in the last quarter of 2015.

Sales in January-March rose 1.8 percent excluding currency moves and Chairman Leonardo Del Vecchio confirmed the group’s 2016 goal of a 5-6 percent sales growth at constant currencies.

Chief Executive Massimo Vian said a more volatile economic situation was pushing consumers in the group’s top North American market as well as in China to delay purchases of replica sunglasses uk, while they continued to buy reading glasses.

Luxottica’s sales in Asia Pacific, which accounts for 13 percent of the total, shrank in the first quarter hurt by weakness in Hong Kong.

Vian said Luxottica would shift focus at its 80 shops in Hong Kong to sell more spectacles to locals rather than sunglasses to tourists.

“What everyone thought was a temporary situation in Hong Kong is becoming entrenched,” Vian said in a phone interview. “The attractiveness of Hong Kong as a tourist destination has decreased … we will serve the local market.”

Sales of fake ray ban sunglasses stagnated in North America where a stronger dollar deterred tourists. However Luxottica’s revenues in the region grew thanks to its optical retail network.

Sales also rose in Europe despite fewer tourists traveling to London and Paris.

Luxottica said the comparison with the first quarter of 2015 was particularly tough due to a calendar effect that would be offset in coming quarters. Sales in the same period last year had also been boosted by the launch of Michael Kors’ branded eyewear.

The group, which has lost three CEOs in 17 months and is now headed by 80-year-old Del Vecchio as executive chairman, on Friday appointed Francesco Milleri as deputy chairman.

A consultant of the company and a close aide of Del Vecchio, Milleri joined the board in March with the task of supporting the chairman.

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Cheap Ray Ban Stage Big Comebacks On Better Products

Everyone loves a comeback story, but they are notoriously rare in the apparel, luxury and fashion worlds. Of course, just because it’s difficult doesn’t mean it can’t be done – just look at replica Ray Ban, two of the most exciting comeback stories in luxury retail. As an investor, it’s worth understanding the why and how behind these returns to glory to know what it takes to bring a troubled brand back to life.

Cheap Ray Ban ditches the gas stations, outdated products

Ray Ban’s parent company Luxottica bought the failing eyewear manufacturer at its lowest point. According to Fortune, when Luxottica bought Ray Ban outlet in the early 2000s, the glasses fell apart four times faster than the other eyewear brands under the Luxottica umbrella. To remedy the shoddy product quality and, by extension, brand damage, Luxottica concentrated production of fake Ray Bans in northern Italy, where the glasses could be manufactured in a modern facility with easy access to high-end suppliers.

This picture taken on February 4, 2016 shows the logo of Italian eyewear company Ray Ban in Milan.

This boosted the quality of Ray Ban’s glasses considerably, which in turn allowed it to raise its prices. As Fortune reported, a pair of Aviators cost $79 in 2000, and by 2002 the company was able to raise the price to $89. Coupled with the smarter pricing strategy was an expansion into profitable new product categories. In 2003, Luxottica pushed cheap Ray Ban sunglasses into the prescription sunglasses sector, which accounted for 30 percent of Ray Ban’s total sales in 2016. UK Ray Ban also launched Re-Mix, an online service that allows consumers to customize their own unique pair of sunglasses. The Re-Mix service now comprises 40 percent of the company’s total online sales.

The move to make the products and pricing more in line with what consumers expect from a luxury eyewear brand was a key component of fake Ray Ban’s comeback, but just as vital was the change in where the products were sold. Before Luxottica bought replica Ray Ban, you could go into a gas station or convenience store and buy a pair of their sunglasses. Obviously, this wouldn’t do for a luxury brand, so Ray Ban pulled out of over 13,000 locations, giving up considerable short-term revenue in favor of re-launching the sunglasses in more well-regarded stores such as Neiman Marcus and Saks Fifth Avenue.

Luxottica has gone so far as to open its own branded stores that give shoppers a luxury shopping experience to match the quality of the products. According to WCPO Cincinnati, Luxottica executives chose the National Retail Federation 2016 Big Show to unveil their plans for the company’s stores: “virtual try-on” apps and “storytelling window displays.” These modern touches will give consumers a reason to visit the physical store locations and help them more easily find exactly what they’re looking for.

The result of all this? Per a recent Bloomberg report, Luxottica brought in about $9.6 billion in sales in 2016, with fake Ray Bans being the most sold product in the company’s mix. Additional reporting from Seeking Alpha showed that the company projects double-digit revenue growth over the next decade, with continued expansion into global markets.

Three Cheap Classic Ray Ban Replica Sunglasses Every Guy Needs to Know

The three most classic styles of cheap Ray Ban sunglasses

If you purchase a single pair of sunglasses for the spring and summer, chances are pretty good that you’re considering a pair from Ray Ban, one of the most popular and influential brands of eyewear. And if you think of any popular style of sunglasses, chances are also good that you’re picturing a style that was developed by replica Ray Ban. But have you ever stopped to think about where the cheap Ray Ban name came from, or for how many decades stylish men have been wearing the brand’s sunglasses? If not, here’s your crash course in all things Ray Ban outlet, and a useful overview of the classic styles you should take a look at the next time you’re shopping for a new pair of sunglasses.

1. Aviator

Ray Ban Aviators Sunglasses

Ray Ban got its start in the 1930s, when U.S. Air Force pilots needed sunglasses to reduce glare (and prevent headaches and altitude sickness). American lens manufacturer Bausch & Lomb was asked for a pair of sunglasses that would reduce the glare at high altitudes, and in 1936 introduced a green lens that cut the glare without obscuring pilots’ vision. According to the history of Ray Ban outlet by Luxottica (which acquired the Bausch & Lomb frames business in 1999), the prototype featured a plastic frame in the now-classic aviator shape, which followed the contour of the eye socket to reduce light exposure.

When the glasses were introduced to the public in 1937, they featured a metal frame and were branded the Ray Ban Aviator. In 1938, Bausch & Lomb launched a variation on the style, called the Ray Ban Shooter, with the now-iconic “cigarette-holder” middle circle. Cheap Ray Ban continued to expand its catalog of styles and lenses, and while they were designed for military use, the original Aviator and WWII-era innovations that followed — like the gradient mirror lens in the 1940s — became popular among civilians as military-issue clothing and accessories influenced fashion. Aviators are still a popular choice today, and we’re partial to the gold and green colorway of the original aviator.

2. Wayfarer

Cheap Ray Ban Wayfarer sunglasses

In the wake of World War II, Hollywood had an increasingly powerful impact on what people wore. The Ray Ban Wayfarer model was introduced in 1952, and after James Dean wore the new style in 1955’s Rebel Without a Cause, the Wayfarer became one of the most recognizable accessories. The style, which was designed by Bausch & Lomb’s Raymond Stegeman, was groundbreaking in both its shape and its method of manufacture, according to JackThreads. Wayfarers were made from molded plastic, instead of metal, which made bolder and brighter frames possible.

By 1969, the Ray Ban catalog had expanded to 50 different styles, and celebrities and stars of all stripes continued to wear them. Bob Dylan, for instance, was rarely seen without his Wayfarers. In the 1980s, Ray Bans outlet continued to feature prominently in movies, like 1980’s The Blues Brothers and 1983’s Risky Business for the Wayfarer (and 1986’s Top Gun for the Aviator). Michael Jackson wore Wayfarers for his Bad tour from 1987 to 1989, which became the highest-attended tour in history. While Ray Ban sunglasses outlet has introduced a “new Wayfarer” silhouette, we still recommend the classic Wayfarer in black and green.

3. Clubmaster

Ray Ban Clubmasters Outlet

The Clubmaster, which Ray Ban introduced in the mid-1980s, were actually a response to the resurgence of a silhouette that had been popular in the late 1950s and early 1960s: so-called Browline glasses, named for the bold upper line of the frames. The style accounted for half of glasses sold and worn during the 1950s, but their popularity waned in the 1970s with the backlash against the fashion and culture of the 1950s and 1960s.

The style abruptly came back into demand between 1978 and 1980, when an anti-disco backlash sought an alternative to the Aviators and Teashades that were popular on dance floors. Ray Ban replica capitalized on the trend with the introduction of its own Browline style, the Clubmaster, which became one of the brand’s best-selling silhouettes of all time — right along with Ray Ban’s original Aviators and Wayfarers.